Branding is the strategic process of defining and communicating a unique identity for a product, service, or company. It encompasses the creation of a distinct visual and verbal language that not only sets it apart in the market but also establishes a consistent and memorable connection with its target audience. Effective branding goes beyond logos and slogans; it cultivates an emotional resonance, builds trust, and fosters customer loyalty, ultimately driving long-term success and differentiation in a competitive landscape."